TINC is a renowned Singaporean DJ, producer and songwriter that has been spinning tracks at popular clubs Zouk and MARQUEE Singapore, along with other internationally acclaimed clubs all over the world.
As TINC moved on to produce her own soundtracks 'Little One' and 'CUT', we illustrated soundtrack covers and crafted press kits for her publicity campaigns. She entrusted our team with the creativity freedom to explore new and fresh designs in line with her branding.
V1 to V2
Over the years, TINC started using different digital platforms to reach out and engage with her audience directly. With more gigs lined up, she found herself strapped for time and it became a challenge for her to update multiple platforms at once. She also wanted to reach out to her younger fan base.
After consulting our team, we assisted her in the revamp of the website for a fresh new look. The new website featured bold bright colours and geometric prints, which could be easily applied across her various publicity collaterals.
Nailing The Look
Before working on the design of her new website, we sat down with TINC to discuss her style, and to understand if she had any ideas or preferences in mind for the brand.
After the meeting, we worked out a mood board for her brand, showcasing the proposed design trends, colours and fonts that could be applied.
Once we nailed the look, we went on to share the site architecture and proposed wireframes for TINC's approval.
Limited Edition Merchandise For Fans
Besides a refreshing new look for the website, one key new feature was the e-commerce functionality.
TINC had her own line of retail merchandise. With an e-commerce platform, she will be able to retail the limited edition goods to her fans directly.